I’ve been asked many times why I have such a disliking for checked shirts (or plaid to my American cousins). The fact that it is the staple garment of the hipster uniform, means wherever I go looks like Topman threw up, ate some Skittles, and then threw up again. The surfeit of the overlapping colours offends my eyes and sensibility greatly.
I used to like checked shirts; the old flannel ones are comfortable and homely. Now – I just think wistfully of the bygone era. I get called a hater because I’m told that I don’t like it because everyone else likes it. Untrue, I like lots of things that other people like, like skinny jeans (not on guys) and insane hats.
“I must confess/I really do detest
To me, checked shirts are only good for two things.
1. Impromptu Picnics
2. Putting out fires
With every Tom, Dick, Harry, Sally, Florian in possession of one, or several this has got to stop. Y’all look like Topman threw up on you.
Don’t Panic and myself are running the ‘NO CHECKED SHIRTS’ photo slam on Sunday 2 May between 11am-6pm by the Sunday Upmarket in Brick Lane where I will be picking out supremely stylish individuals who DON’T rock a checked shirt in a photo slam.
If you are wearing one, and you want to be in the picture, you gotta take it off. But don’t worry about hiding your modesty. Kangol, streetwear hat surveyors supreme have provided some stylin’ hats from their SS10 collection which you photo subjects will be rocking in the photos.
Pictures will be uploaded to Don’t Panic Online on the following Tuesday, the 4th of May. The first 8 to spot themselves and email in win a hat from Kangol’s SS10 collection.
But not only that, 3 winners will also be picked who exemplify street style and individuality will win an exclusive hat from the Kangol x Liberty collaboration.
Leave the tablecloth at home or do some sit-ups or shade in your abs Robert Pattinson-style, and pop down and look for me and my photog between 11 and 6 on Sunday – I’ll be the one burning an effigy of flannel. Or follow me on twitter.com/thisisthebang to find out where I’ll be moving around to.
Check out the event details on Facebook here. And no this will not be another American Apparel. The fact I have discounted checked shirts has dramatically decreased my audience by 87%*
*statistics proven by no-one.