“I think in the digital space there is the potential for creative media and e-commerce to live as one. It is exactly for this reason that Imagine Fashion exists. The inspirational beauty of editorial with the immediate gratification and benefit of all things digital.” Amber Gordon, Founder and Editor in Chief of Imagine Fashion.
An exclusive preview from TSoS to you – the teaser of Spring’s fashion film from interactive fashion film platform, Imagine Fashion. Imagine Fashion’s new interactive film ‘Matchstick Girl’ is directed by Dusan and Hilde Reljin, and styled by Antje Winter.
The film plays with the dark side of Hans Christian Anderson’s classic story to create a short narrative film that captures an enchanting and unsettling beauty. Sexy, surreal and sinister, ‘Matchstick Girl’ applies Imagine Fashion’s bold, uncompromising approach to fashion film to the fairytale narrative. Elfin Norwegian model Siri Tollerod stars as the little match girl, adorned in street urchin chic by Chanel, Celine, Jil Sander, Jean Paul Gaultier and Prada. As always, due to the interactive nature, you can click through and buy the items featured.
The full film will be released on Friday 15th April on Imagine Fashion.