Fred Butler, what are you most proud of? #MTVPlayground
Fred Butler tells Swatch MTV Playground about her proudest moments in fashion. Continue Reading
‘Industry Collaborations’ – Swatch MTV Playground #MTVPlayground
SMP is focusing exclusively on the relationship between fashion and music, and how they both interact and influence each other. Where to start really? Getting the top bananas in fashion and music to guest edit - starting with Fred Butler and Alex Noble Continue Reading
Stööki – A New Art & Jewellery Movement That Invites You To Make Your Mark
Streetwear isn’t just hoodies and pure white creps. It’s not just a term, but a movement as such. Lucky for us in London, we have incredibly talented young streetwear designers and brands. Stööki aims to go that step further. Marrying jewellery and t-shirts, Stööki combines two elements into one, and presents it side by side... Continue Reading
How To Tell The Fella in Your Life That He Dresses Like a Bozo (Indirectly Of Course)
The first version I saw of this was the “Carry On” version – at the Millennium Dome before it was the O2 (don’t ask) Ladies (and also gentleman). Does the man in your life suffer from a dearth of cargo pants and hiking boots even though he never ventures out of the city? Does he... Continue Reading
Black Cat Balloon Company’s Muppet Project
If you don’t know who these two are, you need to be chastised severely. The Black Cat Balloon Company’s bio says of its sole owner, Susanne Ritchie – “What do you do with a B.A. in English? You make balloon animals.” Damn straight. What did I do with a BSc in Psychology? According to my... Continue Reading
Sparkly Hankerings: nOir x DC Wonder Woman Ring
I stopped wearing jewellery a while ago, except for special occasions. I kept losing it, or wearing one earring (which is fashionable, but not when I did it, up yours haters). I’ve developed a penchant for wearing jewellery again – at times, because I’ve gotten some nice gemmed gifts of late. I’ve also started wearing... Continue Reading
I can’t stop thinking about these shoes
Mother of Pearl x Pierre Hardy AW11 taken at the launch in April. These could be my perfect shoes. Or a pair of my perfect shoes. Continue Reading








