The always lovely Nik Thakkar sent me an invitation to the Doc Martens First and Forever launch at The Aubin Cinema in Shoreditch for this Friday with fellow bloggers and fashion pals, Style Slicker, Disney Roller Girl, Emmes, Alexxsia, Charlie a La Mode, Who is Bobb Paris, Bainser and Alex Loves.

No matter how many people turn their nose up at bloggers, it’s always nice to be invited to events like this. Press events are all very well and good (being a journalist also) but end of the day, bloggers events are a chance to meet like-minded individuals who can check their egos at the door. Or perhaps I just know some really nice bloggers. *shrugs*

For some dumb reason, I left my memory card out of my (mother’s) camera, so I couldn’t take any pictures (additionally my phone died). Really need to do something, about both. I suggest checking out The Aubin Cinema is beautiful though, a private little cinema with sofas and footrest and it’s own bar. Well worth a visit. If you would like to see pictures from this event, I highly recommend Kit’s blog – her visual posts are top notch.

Dr Martens launched their latest collection “First and Forever” with a short film featuring Agyness Deyn talking about her first heartbreak, with Ash Stymest. Featuring imagery by Gavin Watson and created by Fred & Nick, the minute and half short leads through “First” moments and experiences, shot in his signature raw style embodying British youth and subculture. It’s nice to see Agy, I’ve missed her. And she manages to look heartbreakingly stunning as well as completely ordinary in this campaign. It’s weird that, innit?


Don’t ever leave me again.

After stepping out of the cinema, my ears were assaulted by some rather loud, clubby music. Belated I realised, the DJ was playing our “Firsts.” As part of the campaign, Dr Martens had asked to submit our first music single ever bought, first article/blog post and first fashion icon. My first single purchase was Britney – Baby One More Time (Nik was so haps). My first album purchase was Spice by The Spice Girls. Alas I didn’t get to hear my first being played, but I was treated to Kit’s first, “Spice Up Your Life.” Doc Martens also invites you to submit your “Firsts” and are curating a social map from all the submissions.


Colours of the world!

How else to end this event but by gifting us with a pair of Docs? I was a bit leery at first, thinking I’d gift them to someone else after (I have large feet, like skis. I didn’t want them to look larger). However Mish, Kit and I all fell in love with the same pair of cherry red brogues. Suffice to say, we all ordered them. And now we will all dress the same. First and forever.


They’re unisex. It wouldn’t be the first time I’ve worn man shoes though.


Was sorely tempted to pick the dominatrix boots though.

Thanks to Dr Martens and Exposure for invitation to the event, and the free Docs!