To celebrate the launch of the Swatch New Gent Lacquered watch, Swatch has teamed up with the biggest fashion magazines from the world over, which is 17 fashion magazines in 8 different markets, from i-D, Dazed, Nylon, Qvest, Vice to Hong Kong’s Milk, to pick their favourite streets. You can vote for your favourite street #fromthestreets here and the competition ENDS 6PM BST (12PM CET). The street with the most votes gets to throw a once in a lifetime street party which you can also win a chance to go to.
There are so many streets one has yet to visit in the world. There’s so many places I haven’t actually visited in the world either. As each ambassador from each country makes their own video and conducts their own photoshoot to sell their street, a wealth of content is created – and you get to see their country through your eyes.
21 year old Jamal Edwards, if you don’t know, is the founder of SB:TV (and yes, is in that Google Chrome advert), hailed by Q Magazine as one of the most influential people in music in March (and perhaps the new Simon Cowell, just hope he doesn’t hoist up his trousers that high) and a new entry on The Sunday Times Rich List. Jamal does personify the #fromthestreets brand message exceptionally well.
All the videos shot are incredibly interesting, with tons of fantastic imagery. You can vote for your favourite #fromthestreets street until 6PM BST tonight/12PM CET – incidentally when the competition on TSoS to WIN a Swatch New Gent Lacquered Watch ends
To enter: Simply RT this post on Twitter (or any of my Swatch #fromthestreets posts. (click the Twitter share button at the bottom or this link ) or you can do it the old fashioned way and email email@example.com. Competition ENDS on April 30th 2012 at 6pm BST (12PM CET)