Archive | May, 2012

Inside the USA Network Upfronts + Afterparty

This week marked the end of Upfronts Week in New York. If you don’t know what Upfronts are – and it’s cool if you don’t, I only knew the term from Lisa Kudrow’s shortlived HBO show, The Comeback- it’s a yearly ritual where all the TV networks put on a show to pimp out their upcoming season to advertisers in New York. It’s purely an insider’s event: they fly their major stars, show runners and executives to the East Coast for a week long affair of boozing and schmoozing with the sponsors who bankroll them. For the masses not involved in either industries, this week is better known as the time when renewals and cancellations are announced.

I was lucky enough to get a press invite to the USA Upfronts presentation this year. It was my very first Upfronts, and it also happened to be the very last event this year. The USA Network is one of the few cable channels to do one, and certainly it’s the cable network with fanciest venue- this year’s was held at Alice Tully Hall of New York City’s Lincoln Centre, better known as the home of the New York Philharmonic. Of course that’s probably because, as repeated multiple times during the presentation, USA is currently the highest rated cable network in the US.

USA Upfronts 2012

USA TV posters featured inside the Alice Tully Hall

Glitzier Upfronts typically include some kind of musical performance or comic routine. The USA Network had both: performances from Mark Ronson, the Dap-Kings and Erykah Badu, as well as a genuinely funny monologue by Bruce Campbell. The show itself is basically like a very, very awkward awards show, if you can imagine such a thing.

USA Upfronts 2012

Erykah Badu (who replaced Jennifer Hudson last minute) killing it onstage after the presentation. 

Two actors come on stage every few minutes to present a little video segment on a new show (Graceland! Political Animals!), or some warmhearted corporate slogan (USA doesn’t stand for hate!). Like an awards show, there is a lot of poorly scripted banter. Unlike an awards show, that is literally all there is. There are no genuine, unscripted moments, ever. The only laughs happened when the actors messed up reading the teleprompters. I have a degree in screenwriting and know people who went on to make big bucks writing award show banter, so I always feel bitter when I have to witness stuff like that which I could do better myself. But I digress.

Of course the Upfronts parties are where it’s at. The big networks hold theirs at fancy restaurants and steakhouses across New York. USA held theirs in the lobby of the theater where they put on their show. It was a bit crowded, but I couldn’t complain. There was booze and food, and it satisfied my ultimate event requirements: there were both a photobooth and swag. Okay, so their gift bag contained a T-Shirt and some postcards- but who doesn’t appreciate a free T-Shirt to sleep in? It’s the simple things that make me happy.

USA Upfronts 2012

The crowds outside the Lincoln Center afterparty

Photobooths on the other hand are pretty much de riguer at happening events these days. I am known to haughtily complain on twitter if I am at an event and there isn’t one. USA did one better by hiring photographers with polaroid cameras Fujifilm Instax cameras to mingle amongst the crowds, asking if anyone wanted a picture taken. My one complaint was that the photographers weren’t so much photographers as mildly competent models from a low level modeling agency. I had to ask one of them this because my photo with Matt Bomer came out with my face half cut off.

USA Upfronts 2012

Which brings me to to the fact that I did something which I never, ever do, which is, I walked around and asked actors to pose for photos. Yes, like I was some tourist or something. As I might have mentioned before, I went to film school, and as a rule, am trained to remain stony faced around famous actors, no matter how good looking they may be. God forbid I act like some fan or something lest they recognize me later on in life. But the Upfront crowd was full of ad industry types with no such pretensions. The actors were essentially paid to hang around, fake small talk and pose for photographs. It was a little sad, actually, but that’s what you got to do. So when in Rome, I figured. Like a Pokemon Master, I collected Polaroids with Matt Bomer, Tim DeKay, Mehcad Brooks, Christopher Gorham (I commended him for his performance in Popular), and Gina Torres (who is depressingly skinny in real life). My one regret was that I couldn’t find Piper Perabo, and that I didn’t have the guts to interrupt Bruce Campbell’s conversation for a photo.

All in all, I had a blast at USA Upfronts. Here’s to the future, where I hope to attend many more of them, hopefully at least once as a showrunner or writer.

**note from Sabrina – I can’t explain how jealous I am that Jessica got to meet Matt Bomer. SO SO GREEN WITH ENVY.

Matt Bomer

Comments { 1 }

Review: Girl Model, a Documentary

Dear Loyal The Science of Style Readers

I’m Jessica, the new contributing writer from the US. I’m based in New York City, where grew up, and went to high school and college (university to you). After attending series of pretentious schools, I graduated with a very expensive degree in Dramatic Writing (screenwriting and playwriting) and history, which is pretty much as useless as you’d imagine.

I, among other things, enjoy accumulating useless entertainment industry gossip, and consuming an unhealthy amount of media. In my spare time, I love to travel, getting into conversations with random people, being sneaky and getting myself into sticky yet hilarious situations. I also love politics and current events, enjoy being right all the time and have a particular knack for pissing off self important people with a well timed cutting remark. As you can expect, I am an insufferable little know-it-all, unemployable in any other field except writing.

My love for fashion was started by the TV shows Mad Men, and What Not to Wear, as well as all the gorgeous European models I hung out with while studying abroad in Berlin. I also love online shopping, Broadway shows, Taylor Swift, swimming and good food.

It’s well known that the modeling world in the West is dominated by teens and preteens from the developing world.  Eastern Europe, in particular, supplies the swaths of alien eyed, wispy, thin young girls on the runways every year, while Brazil sources the more curvaceous types you’ll find in Victoria’s Secret catalogues.   These women- and you can barely call them women, as they’e barely hit their teens – come from poor countries, have few years of proper education, and usually barely speak English.  And for every household name that came from rags to riches, hundreds of others struggle for years on end with no payoff.

Every so often, rumblings about the problems that are so pervasive to the industry makes its way to the press. Those stories usually centre around  eating disorders, or exploitative labor practices, or the antics of Terry Richardson and are often sensationalized.   Girl Model on the other hand, attempts to tell the truth of what does goes on in the modeling industry.  If you ever wondered how the hamburger is made, “Girl Model” follows the supply chain to the very beginning, a beauty pageant in a small town deep inside Siberia.

“Girl Model” centers around two narratives.  The 13 year old Nadya, wins the pageant and a coveted contract to model in Japan, with the  30something British modelling scout, Ashley.  Nadya is an innocent girl with a dollike face from the countryside, as you would expect, while Ashley is coldblooded and unhinged, her job consisting of travelling throughout Eastern Europe signing childlike models for the Asian market.  Ashley once modeled herself in Japan, and much of the dramatic irony in the piece are of the stories that she tells her young recruits of the glamorous life that await them.  Her own life, however, says otherwise.


Model scout Ashley

Nadya, on the other hand, is genuine, and her narrative is the heart of the story.   It’s to the filmmakers’ credit that her story isn’t sensationalized.  Yes – she’s made to prance around in a bikini in the full glare of grown men at the beginning, and it is deeply unsettling; Ashley unflinchingly compares the process to prostitution later on in the film.  But the worst moments that await her in Tokyo are the days and days of non stop rejection.  She gets further and further in debt to her agency, and returns home a financial burden on her parents.

Ashley’s story on the other hand is manipulative and unnecessary.  Apparently she herself pitched the idea for the documentary to the filmmakers and she wastes no time mugging for the cameras. She shows off the her collection of plastic baby dolls, which, of course, she dissects in her spare time, because she can’t have children of her own.  She makes long and vague speeches about how lonely she is and gazes forlornly into the distance on multiple occasions.  A lot of screen time could have been cut indulging her narcissism, and the film would have been stronger for it.

Ultimately Girl Model tells a story about the not so lurid, but still sad realities of the people that populate the modeling industry- the young girls forced to grow up all too quickly, and the adults, who never quite grew up themselves.

Jessica Wu is a writer in her early 20s from New York City.  She has a very expensive and very useless degree in Dramatic Writing, enjoys travel, food and politics, and has a knack for mouthing off in front of important people.

Girl Model is available on DVD now and is screening worldwide. Check the site  for a screening in your country. 

Comments { 1 }

TSoS Exclusive: Uniqlo x Marvel – A Conversation with Lee Garbett

When Uniqlo gave me a holla and asked if I wanted to come and interview Lee Garbett on the upcoming Uniqlo x Marvel t-shirt collab and release of  The Avengers movie (did you know it’s actually called Avengers Assemble? Madness!) I said yes, YES I WOULD.  To celebrate the launch of the Uniqlo x Marvel collaboration, two exclusive comic book masterclasses for the plebs, er, public were hosted at the Uniqlo Oxford Circus flagship and Uniqlo Westfield Stratford City store on Saturday 21st and Sunday 22nd of April respectively.

Realising that although I enjoy comics and Spidey, but know next to nothing, I entrusted the help of my good friend Adrian to conduct the interview with Lee (that’s Mr Garbett to you) – which I told him on the morning when we both turned up to the Uniqlo head office.

But it all went without a hitch – remarkably. Firstly because Lee Garbett is awesome, secondly because Adrian is magnificent. I normally abhor interviews (which is why I never do them). My first interview was with the frontman of the band Jet, who was hopped up on er, various substances. Which wouldn’t have been a problem had he ANSWERED THE QUESTIONS. But I have to say, my reluctance to interview in the future has been abated – slightly.

All in all it was definitely one of my better journalistic (blogger?) experiences. And Adrian and I did go see Avengers (Assemble) the week after when it was released. I enjoyed it immensely, and unsurprisingly my favourite part was when Captain America is working out and the camera zooms in on dat ass. If you haven’t seen it, go see it – and stay for the Easter Egg - and in other news, the Avengers sequel has just been given a big GO.

Please see the fruits of mine and Adrian’s labours, the first (and hopefully not last) video from TSoS TV. I filmed this on a Sony Bloggie Sport (review coming soon) as I didn’t have a cameraman, and belatedly realised I should have had a mike if I was going to do an interview. Much sound editing later, most of the ambient noise is cut out – but if you can’t hear it – just put your volume on REALLY LOUD.

Lee even drew me a Spidey picture with a caption of my choice. Can you guess what it was?

 

UNIQLO has teamed up with the legendary Marvel to create a range of six t-shirts featuring unique pop art versions of the original Super hero illustrations. The collection is available in stores and online at UNIQLO.com priced at £14.90 each.

Thanks to Andrew Jones for research, Charlotte Hoyle for graphics and Francesco Grassi for editing.

Sony Bloggie Sport courtesy of CAKE Group. Review coming soon.

Comments { 0 }

The Shiny New Beauty Hall at John Lewis #jlbeauty

John Lewis Beauty Hall Relaunch #jlbeauty

Whenever I’ve gone to a press event for John Lewis I have never been able to find the correct entrance. The new beauty hall launch was no different. After being told various ways to enter, I was told to search for the black doors next to customer service.  The service entrance. Not where I was supposed to be.

I was too exasperated to go where I was supposed to be, and the two ladies who followed me were also a little annoyed. Probably because they were real journalists unlike me (BAHAHAHA). I got over it soon enough. Jess, the press assistant from John Lewis couldn’t apologise enough and poured oil over troubled waters and took us (and the many other journos who were wrongly directed) up to the beauty hall. My waters were sufficiently oily, is all I can say. I get annoyed easily, but also abated easily. I would say mollified, but I wasn’t throwing a fit. It’s only an event, son.

John Lewis Beauty Hall Relaunch #jlbeauty

John Lewis Beauty Hall Relaunch #jlbeauty
Coming up through the back, I missed the huge flower wall, and the paparazzi snapping away at people who I assumed were famous in some way or form, but had no idea who they were. Ergo, I ended up photobombing many of the er, celebrities. If you see a chubby chino clad leg in the Metro tomorrow, it is I. Legbombing, I’ve never had it (thankfully)

John Lewis Beauty Hall relaunch, Oxford St #jlbeauty

John Lewis Beauty Hall relaunch, Oxford St #jlbeauty

Perhaps because I avoid Oxford St like the plague, but I failed to notice that there was a huge refurb going on. Jess told me whilst we were walking up the stairs, that it cost in the region of £7 million. That’s a lot of lippies and perfume gift sets, amiright?

John Lewis Beauty Hall relaunch, Oxford St #jlbeauty

John Lewis Beauty Hall relaunch, Oxford St #jlbeauty

John Lewis Beauty Hall relaunch, Oxford St #jlbeauty

John Lewis Beauty Hall relaunch, Oxford St #jlbeauty
But I could see, and appreciate the major effort that had gone into redoing the beauty hall. In all fairness, I never realised John Lewis had a beauty hall before. I merely thought it was a few tables with some haphazard samples of blush and half used mascara. Perhaps that beauty hall refurb was well overdue.

John Lewis Beauty Hall relaunch, Oxford St #jlbeauty

I entertained myself by taking photos of all the shiny new counters, and dazzling product arrays with the new HTC One S (review coming soon) and chit chatted to a few of the brand people at their counters, including David from Tom Ford Fragrances, who was very nice and let me fangirl over Tom Ford, and also gave me a sample of Neroli Portofino. He didn’t even correct my Cockney pronunciation of Neroli.

John Lewis Beauty Hall relaunch, Oxford St #jlbeauty

At the Chanel fragrances counter I was intrigued by the Microsoft Surface table, where you would put a Chanel fragrance on the table, and the information and ingredients would pop up underneath, as well as other content such as videos that you could interact with. Fancy! The Chanel rep however told me it would be only there for a week before it moved on – if pretending to be in Minority Report is your friend, I suggest you snap down there sharpish.

John Lewis Beauty Hall relaunch, Oxford St #jlbeauty

John Lewis Beauty Hall relaunch, Oxford St #jlbeauty

Each beauty concession now has their own unique look and spin on the traditional beauty counter. Gone are the standard stacked counters, and generic lit signs – welcomed are the flat screen TVs, padded walls, beauty lounges, fragrance bars, and candy coloured chairs. And the trees growing inside were a nice touch, along with the fresh flowers everywhere. Although the dearth of white picket fences was a bit annoying. I hope those aren’t permanent.

John Lewis Beauty Hall relaunch, Oxford St #jlbeauty

John Lewis Beauty Hall relaunch, Oxford St #jlbeauty

John Lewis Beauty Hall relaunch, Oxford St #jlbeauty

John Lewis Beauty Hall relaunch, Oxford St #jlbeauty

John Lewis Beauty Hall relaunch, Oxford St #jlbeauty
See, annoying. Fencebombing.

I snuck out behind the paparazzi, who were loafing around, playing with their phones as they waited for someone famous to turn up – when I stepped outside – some teenagers snapped a photo of me on their phones. They will be sorely disappointed when they realise that I am not on a reality TV show on ITV4.

John Lewis Beauty Hall relaunch, Oxford St #jlbeauty

John Lewis Beauty Hall relaunch, Oxford St #jlbeauty

I’m not one to usually kiss and tell about goody bags, but it contained a brand new tube of Elizabeth Arden’s 8 Hour Cream. Mr Lewis, however did you know?

John Lewis Beauty Hall relaunch, Oxford St #jlbeauty
SCHWING

John Lewis Beauty Hall, 300 Oxford Street, London W1A 1EX. Open 9am – 8pm daily. (12pm to 6pm Sundays)

HTC One S courtesy of Vodafone UK. Review coming soon.

Comments { 0 }