The joys of full time employment is that I no longer have to worry so much about money and cobbling together my pennies for travel. The downside is that I can no longer rock up to things in the middle of the day. Luckily Levi’s began their Print London workshop at 8am, enough time to head over, have some breakfast and get to work on time. And *bonus* onus, at 8am, it isn’t as busy.
I headed to the Regent Street flagship for the launch of the Levi’s Print Workshop in conjunction with graphic artist and typographist (is that a word? COINED IT) Anthony Burrill. The Print Workshop is the fifth of its kind for Levi’s and is running during the Olympics, following previous workshops in San Fran, LA, New York and Berlin.
There are three iconic graphics created by Mr Burrill; THE CITY IS OURS TONIGHT – DO YOU KNOW WHERE YOU ARE? and THIS IS NOT THE WEST which is only available in the Levi’s in Boxpark in Shoreditch. Because, obviously, the East is where it’s at.
Our print for the day (Thursday) was WORDS HAVE POWER. Damn straight. The power of the word is mightier than the sword.
I was scared that I was going to burn myself, which is nothing new, considering I burn myself on an almost everyday occurrence, but success! I didn’t, and now I have a new t-shirt which gives people even more of an excuse to look at my chest!
Additionally, if you fancy yourself as a bit of a wordsmith, you can get involved by tweeting @Levis_UK with the hashtag #PrintLondon with your own bit of lyrical genius. Tweet a Londonesque quote of 6 words or less, and if it’s the most popular that day, it’ll be the print graphic for the next day in the live workshop. If you’re around the area, you can also pop into store and pin it to the memo board.
I also ran into Niran who took some hilarious photos of me which are on Hypebeast.
Photos taken on a Fujifilm X10 courtesy of TALK PR.