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Prabal Gurung for Target Event for NYFW - The Science of StyleThe Science of Style

Prabal Gurung for Target Event for NYFW

Prabal Gurung for Target Launch

Twas the night before NYFW, and this lady blogger was not being her usual antisocial self and decided to attend events. When this invite dropped into my inbox I was all:

Jonah Hill Happy Scream

I am rather fond of prints, and Prabal Gurung is one of my utmost favourite collections to see every season. I’m usually very leery of high street collabs, I have a Target x Mulberry bag which the strap broke, which showed that it pretty much had been stapled on, but then I also purchased the Band of Outsiders cashmere hats from the Neiman Marcus x Target collab and they were fantastic, although the overall collection wasn’t well received. So it’s a mixed bag really.

Prabal Gurung for Target Launch

Target has really been stepping up their fashion game of late, from the High Fashion ads for their Everyday Collection to pushing Target Style, their hitting all bases social campaign. This event was no less than what I would have expected, and much more than I ever expected. Target transformed Pier 57 into an indoor fairground complete with rides, a cinema showing the campaign film starring Olivia Thirlby, the face of the collection, photo booth, games where you could win Target vouchers, speciality drinks, a fortune teller, various food trucks, a stilt lady with candy floss on her legs, rides that actually you were allowed to ride which I stayed away from for fear of throwing up the dumplings, mini fish taco, and whoopie pie I ate.

Prabal Gurung for Target Launch

Prabal Gurung for Target Launch

Prabal Gurung for Target Launch

Prabal Gurung for Target Launch The food was spectacular, presentation very on point. Oh but the wastage… but on the other hand miniature Coke bottles.

Prabal Gurung for Target Launch

Prabal Gurung for Target Launch

Prabal Gurung for Target Launch

A special live performance from Ne-Yo ended the evening, since the inspiration for this collection was LOVE, and who does the best love R’n'B love songs of this generation?

Prabal Gurung for Target Launch

Prabal Gurung for Target Launch
Laziest photo taking ever. I do like Ne-Yo but I don’t like crowds.

My idol and love of my life Rashida Jones, Carey Mulligan and that girl from ANTM who was in Crazy, Stupid, Love were also there. I tried to sneak a picture of Rashida but bloody Just Jared got in the way so this is my picture.

Prabal Gurung for Target Launch
When the Ann’s away, the mice get perms.

Most importantly WE WERE ALLOWED TO PURCHASE THE COLLECTION BEFORE ALL THE PLEBS  GENERAL PUBLIC. I’m looking forward to all these press turning up to Lincoln Center wearing the same jacket. Not all of the collection was there, such as the sandals in different colourways.

Prabal Gurung for Target Launch

Prabal Gurung for Target Launch

Prabal Gurung for Target Launch

Prabal Gurung for Target Launch

I purchased the dress that Olivia Thirlby was walking around in, because the top of my choice had sold out. I was quite impressed. Some of the things were a little too tacky for my liking, the high sheen factor of artificial materials will do that, but the majority of the items felt great, nice and weighty and finished rather well. I also mused over the red sandals but I was on the fence about it as I preferred the black and white ones in the first place (which are a Target.com exclusive), and some of the soles were unfinished, so I didn’t purchase.

Prabal Gurung for Target Launch

Prabal Gurung for Target Launch


Short-sleeve dress in First Date print and black, $39.99; wedge sandals in Apple red, $29.99

Alas this dress does not fit over my ample bosom, so I have to return it. Such is life. But on the whole, the collection is pretty mint. Son, I am not disappoint.

Prabal Gurung for Target launches in stores and on Target.com on February 10th 2013.
Prices range from $12.99 (approx £9)to $199.99 (approx £130)

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  • http://twitter.com/jessicajwu Jessica

    These photos are better than actually being there.

  • T

    nice pics!