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Versace x H&M: Behind the Scenes of the Hamster Wheel Ad

Blates didn’t use all the gold spray paint in London, cos I still have a can.

via: The Cut

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Ride a 1920s Train in September in NYC – Boardwalk Empire style

OH.
EM.
GEE.

FUCK. YES.

As part of the “Compliments of Nucky” campaign promoting the September 25 return of period drama Boardwalk Empire, HBO is putting a vintage 1920s train back on the track on New York’s 2 / 3 line (Nucky refers to the show’s central character, played by Steve Buscemi). The train, a real transit museum piece, originally appeared in 1917 operated by the Interborough Rapid Transit system.

And guess who will be in New York. Me. As someone who has Sky Atlantic (HBO for my American readers) but never gets to watch it (because I can never get near the TV in my house – ergo never get to watch Game of Thrones OR Boardwalk Empire on TV) this my friend, this is my moment. Also I really like vintage things, and social media campaigns, which is what this is. And I really still want to watch Boardwalk Empire :(

On weekends during the month of September, MTA customers can ride the train at the 42nd, 72nd and 96th Street stops. According to HBO, the train features authentic period details like rattan seats, ceiling fans and drop sash windows. Non-period elements include Boardwalk Empire- themed artwork that directs straphangers to the campaign’s Facebook page, where they can get access to Nuck-related perks. On the final weekend, “brand ambassadors” will be outside of the 42nd and 72nd St. stops giving away free metrocards (and, we hope, jugs of hooch with XX on the label).

I doubt about the hooch (it’s not England) but I’m down for a free Metrocard. Especially if it has Steve Buscemi on it.

The campaign will include further deals and content via partnerships with other brands. A Living Social tie-up will allow fans to book prohibition-themed packages for the reduced rate of $19.21 (get it?). On September 24 and 25, “Nucky” will pick up all eastbound Pleasantville tolls into Atlantic City from the AC Expressway. The campaign’s Facebook app will include daily instant win prizes; those who share the app with three friends can gain access to “Nucky’s Suite,” where they will get access to original content from the show and get the chance to win trips to Caesars Las Vegas and Atlantic City.

Noicen. I’m looking forward to seeing this all in action.

via: Fast Company

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Dr. Martens #FirstandForever Launch @ The Aubin Cinema

The always lovely Nik Thakkar sent me an invitation to the Doc Martens First and Forever launch at The Aubin Cinema in Shoreditch for this Friday with fellow bloggers and fashion pals, Style Slicker, Disney Roller Girl, Emmes, Alexxsia, Charlie a La Mode, Who is Bobb Paris, Bainser and Alex Loves.

No matter how many people turn their nose up at bloggers, it’s always nice to be invited to events like this. Press events are all very well and good (being a journalist also) but end of the day, bloggers events are a chance to meet like-minded individuals who can check their egos at the door. Or perhaps I just know some really nice bloggers. *shrugs*

For some dumb reason, I left my memory card out of my (mother’s) camera, so I couldn’t take any pictures (additionally my phone died). Really need to do something, about both. I suggest checking out The Aubin Cinema is beautiful though, a private little cinema with sofas and footrest and it’s own bar. Well worth a visit. If you would like to see pictures from this event, I highly recommend Kit’s blog – her visual posts are top notch.

Dr Martens launched their latest collection “First and Forever” with a short film featuring Agyness Deyn talking about her first heartbreak, with Ash Stymest. Featuring imagery by Gavin Watson and created by Fred & Nick, the minute and half short leads through “First” moments and experiences, shot in his signature raw style embodying British youth and subculture. It’s nice to see Agy, I’ve missed her. And she manages to look heartbreakingly stunning as well as completely ordinary in this campaign. It’s weird that, innit?


Don’t ever leave me again.

After stepping out of the cinema, my ears were assaulted by some rather loud, clubby music. Belated I realised, the DJ was playing our “Firsts.” As part of the campaign, Dr Martens had asked to submit our first music single ever bought, first article/blog post and first fashion icon. My first single purchase was Britney – Baby One More Time (Nik was so haps). My first album purchase was Spice by The Spice Girls. Alas I didn’t get to hear my first being played, but I was treated to Kit’s first, “Spice Up Your Life.” Doc Martens also invites you to submit your “Firsts” and are curating a social map from all the submissions.


Colours of the world!

How else to end this event but by gifting us with a pair of Docs? I was a bit leery at first, thinking I’d gift them to someone else after (I have large feet, like skis. I didn’t want them to look larger). However Mish, Kit and I all fell in love with the same pair of cherry red brogues. Suffice to say, we all ordered them. And now we will all dress the same. First and forever.


They’re unisex. It wouldn’t be the first time I’ve worn man shoes though.


Was sorely tempted to pick the dominatrix boots though.

Thanks to Dr Martens and Exposure for invitation to the event, and the free Docs!

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LOLWOT

*Leaked* image for Chanel AW11 campaign featuring Freja Beha Erichsen

“The mix [of Carine Roitfeld] with Freja was genius,” Karl Lagerfeld told WWD this past April.

NO WORDS

via: Fashionista

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Blackberry Playbook: Power

Hey Blackberry, I’m feeling your ads for the Playbook. You don’t have that snarky, stuck up feel of the Apple ads. (“You can do this, and this, and this” – LIES!).

I was just recently back over the pond, and I went into Best Buy hoping to find a Playbook to er, play with. There wasn’t one <_<

Add the fact that they used some proper disco soul for the ad – I’m in love.

via: Crackberry

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A Tea Party, Madame Moi, non-Republican style

Want to see more? Check out Madame Moi’s boutique here for sweet treats that are good enough to eat.

*groan* Sometimes, you’d never guess that I’m also a copywriter.

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I Need These Shoes So I Can *Actually* Come With My Own Background Music

Chad agrees.

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Hey, Black People in a Burberry Ad!

Doesn’t Christopher Bailey know that Asians are in this year?

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I want you to be MY hard persimmon.

Ugh. I’m flu-ish, again. I hoped that once I had this winter I’d be immune to this strain. But apparently it mutated, again! Also flu shots are a bunch of bunk. You can still get flu if you’ve had a shot! (Not talking about me, talking about my dad).

Having started a new job this week, I am loathe to come back and then further stare at my laptop. My eyes are more square than normal. My sister told me I may have to put my hobby on the side. My blog may have started as a hobby, but now it’s more of a glorified hobby. How many hobbies are there where you get paid to write bad things about people? What ho!

I was going to do a Golden Globes: What Are They Wearing – since I love award ceremonies, and dressy skinny people. But I found something more important to blog about: beautiful men.

I plan to also extol on the virtues of aesthetically pleasing males seen during MFW in a future post but there is something else, or someone else that has caught my attention.

You may remember my post about fashion’s latest gimmick, AZN models. I’ve just seen the beautiful new ASIAN face of Louis Vuitton SS11, Godfrey Gao. (The title of the blog post refers to one of his movies which I am sooooooooooo getting from Amazon).

The company doesn’t break down its sales by gender, but according to other reports, men spent more than women on luxury goods in China last year. Indeed, a walk through any major Chinese city’s business district shows that the Louis Vuitton brand is popular: As Mr. Gao appears in the brand’s advertisement, the LV man bag — worn across the body, of course — is a standard status symbol among men, especially middle-age ones.

Mr. Gao may be part of a greater trend of Asian models on the rise. Luxury labels now feature more Asian faces in their ad campaigns and on the runway. Chinese model Liu Wen signed a contract in November to be the new “face” of beauty company Estée Lauder. (A cosmetics contract is considered by some to be the “Holy Grail” of modeling.)

He is buff, he is Asian, there’s more about him in the link below, but all I want to do is gape at his sexy sexy self. I find it a bit depressing that LV looked to an Asian model just to target their Chinese market, rather than have him shortlisted as just one of their models to front a campaign, not just because he’s taps into a huge luxury market.

via: The Fashion Spot, WSJ, & Lifestyle Asia

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Sleazy or Skeevy?

I think, if Dov Charney liked this so much, he should have put a vajazzle on it.

via: This Isn’t Happiness

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