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I Scream for Ice Cream #LecIceCream

By Sabrina on August 29, 2012 in Competition, Social Media

What an awful pun of a title. But I couldn’t think of anything else.

I got a long awaited filling last week and my dentist asked me if I’d been partaking in the eating of sweets and not flossing. I said “Maybe.” Sometimes, I forget to floss. It happens. Sometimes I’m not even sure how I get dressed in the morning. Which reminds me, I need to eat breakfast.

I am a sucker for ice cream, and I also have in my possession the recipe book from The Icecreamists - you know the place that did the breast milk, Baby Gaga ice cream. They also have an ice cream called Smack, Crack and Pop which is toffee popcorn slathered with… sugar and milk and fat and everything that is bad. God I love it so much. I had some last week just before my dental appointment. No wonder he was angry. He also charged me the best part of £100 for my appointment and subsequent metal in my mouth so you know, I think he should say less and just take my money and not use latex gloves which gave me a rash on my face.

Hello arteriosclerosis!

We’ve established I like ice cream. I came across this nifty little competition from Lec (they make fridges) and they’re celebrating 70 years of fridge making by … crowdsourcing a new ice cream flavour via Pinterest. The idea is you pick 4 flavours they’ve got on their pinboard (out of 70 of the nation’s favourite flavours) to make a birthday ice cream, and the winner gets their ice cream made, foisted onto an unsuspecting public at the BBC Good Food Show Winter 2012 (they’re probably not unsuspecting although ice cream in winter seems a bit… odd), a year’s supply of your creation and a fridge/freezer to keep it in. I’ve always wondered, how do companies calculate a year’s supply? 365 tubs? 52 tubs? 104 tubs? Are they litre tubs? Half litres? Have they gone postal and gone for pints? Is there enough space in your new fridge/freezer for all that ice cream?

Answers on a postcard please.

To enter, choose four ingredients from the flavour gallery that you think would make an interesting flavour, pin all four to a new board on Pinterest (you can also re-pin them directly from the Lec Pinterest page) and then tweet a link to your creation using #LecIceCream.

I like the use of the word interesting. I’m hoping there are enough pranksters to create a really vile flavour and get it voted to win. But then you have egg on your face, because you (the winner) gets a year’s supply of your nonsense.

We will pick our favourites to go forward to a public Facebook vote. The winning ice cream flavour as chosen by our Facebook fans will be made by Simply Ice Cream and given out to 20,000 people at the BBC Good Food Show this Winter.

Ok, so it’s unlikely my vom inducing creation would make it through. *reassesses what to pin*

That’s not all, the winner will also get to go to the factory to see their ice cream being made and win a Lec fridge freezer of their choice, a year’s supply of ice cream and tickets to BBC Good Food Show Winter 2012.

Apparently Turkish Delight and Spam are two of the nation’s favourite flavours. Britain, you disgust me.

Here’s my board, could I BE anymore boring?

Next thing you know, I’ll be the proud owner of Talbot twinsets in varying shades of beige and drive a hybrid car

I get where Lec is coming from upping their social media ante, I think it’s a rather novel idea as they only have about 57 followers so it will be interesting to see how many people get involved. I’m a big Pinterest fan and I love seeing how brands use it for competitions and raising their awareness. However, my gut says there’s may be a step too many in the entry process.

Perhaps they should curate a board called Lady Boners as well. Hell, I’ve got a photo of Ryan Gosling that’s been repinned over 2000+ times!

Image via Mo Farah Running Away From Things

You can follow me on Pinterest here. The #LecIceCream Pinterest Competition runs until 5pm on Friday 7th September.

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So what and where are the most stylish & inspirational street in the world? #fromthestreets

By Sabrina on April 30, 2012 in Competition, Events, Sponsored, Street Stylins'

To celebrate the launch of the Swatch New Gent Lacquered watch, Swatch has teamed up with the biggest fashion magazines from the world over, which is 17 fashion magazines in 8 different markets, from i-D, Dazed, Nylon, Qvest, Vice to Hong Kong’s Milk, to pick their favourite streets. You can vote for your favourite street #fromthestreets here and the competition ENDS 6PM BST (12PM CET). The street with the most votes gets to throw a once in a lifetime street party which you can also win a chance to go to.

There are so many streets one has yet to visit in the world. There’s so many places I haven’t actually visited in the world either. As each ambassador from each country makes their own video and conducts their own photoshoot to sell their street, a wealth of content is created – and you get to see their country through your eyes.

For London (I make a whoop here) – our ambassadors are Jamal Edwards of SBTV, who has picked Acton for Dazed’s entry.

21 year old Jamal Edwards, if you don’t know, is the founder of SB:TV (and yes, is in that Google Chrome advert), hailed by Q Magazine as one of the most influential people in music in March (and perhaps the new Simon Cowell, just hope he doesn’t hoist up his trousers that high) and a new entry on The Sunday Times Rich List. Jamal does personify the #fromthestreets brand message exceptionally well.

All the videos shot are incredibly interesting, with tons of fantastic imagery. You can vote for your favourite #fromthestreets street until 6PM BST tonight/12PM CET – incidentally when the competition on TSoS to WIN a Swatch New Gent Lacquered Watch ends

To enter: Simply RT this post on Twitter (or any of my Swatch #fromthestreets posts. (click the Twitter share button at the bottom or this link ) or you can do it the old fashioned way and email winstuff@thescienceofstyle.com. Competition ENDS on April 30th 2012 at 6pm BST (12PM CET)

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Yes You Can Also Win a Swatch New Gent Lacquered Watch (from me!) #fromthestreets

By Sabrina on April 27, 2012 in Competition, Fashion, FREE STUFF, Sponsored, Street Stylins'

A lot of people admire items I wear or have and get upset because I tell them I got it free. How about you do my job(s) and WALK A MILE IN MY SHOES? They may fall off, because I have big feet. Also I defy you to survive on 4 hours of sleep an night, work all day then hit up events, head home, edit and write and go to bed at 2am. I DEFY YOU!

That’s only a few people who say things like that to me. The majority of you are awesome people, and I have some really top notch readers. That’s why I’m offering you the chance to win a Swatch New Gent Lacquered watch in a colour of your choice! I have the red, but grow large, PICK ANYONE YOU WANT.

To enter: Simply RT this post on Twitter (click the Twitter share button at the bottom or this link ) or you can do it the old fashioned way and email winstuff@thescienceofstyle.com. Competition ENDS on April 30th 2012 at 6pm BST (12PM CET)

Competition Guidelines: Prize provided by Swatch. Winner will be drawn at random and notified within 7 days if they have won. Competition open to ALL READERS WORLDWIDE. No correspondence can be entered into.

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WIN STUFF: Win a piece from the Very SS12 Collection

By Sabrina on February 9, 2012 in Competition, Fashion, FREE STUFF, Shopping

As London Fashion Week is upcoming, and I know how you all like free stuff, Very.co.uk has teamed up to offer ONE lucky TSoS reader the chance to win a piece of their choice from the SS12 collection. You could also get your own pair of Tom Havershoes or whatever else you fancy.

Click through onto the image, and then click again on the item you like to see them all on Very.co.uk

All you have to do to enter is to subscribe via email to The Science of Style – you see that box on the side? Put your email address in, press the button, confirm your subscription and Bob’s your mother or father’s brother. The winner will be chosen at random, via random.org, notified by email, and asked for their item choice. Should their chosen item be out of stock, they will be asked to choose an alternative from the selected items.

The competition will end on Friday 16th February 2012. The prize is for ONE item of your choice and is offered from Very.co.uk.

Open to UK and Ireland residents only.

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WIN and TREAT YOURSELF to Strictly Make Up, Ministry of Waxing AND Browhaus

By Sabrina on December 9, 2011 in Competition, FREE STUFF, TREAT YOURSELF 2011

Thank y’all very much for participating in TREAT YOURSELF. I’ve had so many entries, and the prizes are starting to be drawn. This will be the last treat for TREAT YOURSELF 2011. Boo I know. In the spirit of Christmas parties, and dancing, and being glitzy, and mistletoe and stuffs and making out underneath the mistletoe – I have a treat and a extra lil’ suthin too.

Strictly Make Up have kindly offered TSoS readers the chance to win The Strictly False Eyelash Kit and the Strictly Fabulous Lip Gloss collection, perfect for a gift, or keeping for yourself to add some dazzle and sparkle to your festive looks. The Strictly False Eyelash Kit comes with falsies, gel eyeliner, mini tweezers and an angled eyeliner brush to get the perfect party eyes. The Strictly Fabulous Lip Gloss collection comes with EIGHT lipglosses, from clear and nude to red and vampy.

And as an extra little treat, Ministry of Waxing (home of the vajazzle FYI!) and Browhaus are also offering TSoS readers 25% off all treatments (excluding IPL and Brow Resurrection) for the rest of this month. Just quote ‘ScienceofStyle’ and you can get 25% off a treatment at Ministry of Waxing AND Browhaus. If you’re caught in a bad browmance, Browhaus can sort out your tired, straggly, overplucked brows whilst Ministry of Waxing will ease you away from painful experiences with Immac, and trying to rip congealing wax off your legs. Both are located in Covent Garden, so even handier.

You know what you need to do:

1. FOLLOW this blog on Google Reader or Bloglovin’

2. SEND an email to winstuff [at]thescienceofstyle.com with the subject title BEAUTY with your and FULL NAME/EMAIL ADDRESS you used to subscribe. Don’t worry if you email me with a different email than the one you chose to subscribe with – as long as you tell me what email address you used to subscribe.

3. FOR TUMBLR FOLLOWERS – you can also enter by following me on Tumblr and emailing winstuff [at]thescienceofstyle.com with the subject title WATCH with your COLOUR CHOICE, FULL NAME and TUMBLR.

4. UK AND IRELAND ONLY

5. This prize draw ENDS December 16th 2011

Prize courtesy of Chalk PR

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Win and TREAT YOURSELF with a CliCloc Watch

By Sabrina on December 7, 2011 in Competition, FREE STUFF, TREAT YOURSELF 2011

Remember those snap bracelets that you’d whack on your wrist and they’d wrap around? Such fun, in a 99p piece of plastic and fabric. Kids these days, don’t know what they’re missing out on.

You can however, relive that nostalgia with a timepiece. The name CliCloc comes from the fact you click and lock the watch. Easy peasy. And they’re homegrown in good ol’ London, and come in eight different colours, with interchangeable faces and straps. Everyone’s favourite non threatening and cuddly rapper has one (Tinie Tempah) and my favourite beatboxer, the PETEBOX who I saw live at the Free Running Championships a couple of years ago.

I was also at the Notts Summer Party ’08 but missed him

The nature of the strap means it’s easy to put on, silicone doesn’t irritate the skin, and doesn’t require much fumbling of fingers and cursing as the strap slips off your wrist onto the train tracks – yet again. Plus the bright colours are cheerful and appease the soul. (I have the yellow one obviously).

TSoS is giving away ONE CliCloc watch from the CliCloc Couture Collection (alliteration!) to one lucky reader. The CliCloc Couture comes in EIGHT different colours – and you the winner can choose which colour you’d like – colours can be seen here in more detail. With a choice, you know you can be cheeky and give it as a Xmas gift.

You know what you need to do:

1. FOLLOW this blog on Google Reader or Bloglovin’

2. SEND an email to winstuff [at]thescienceofstyle.com with the subject title WATCH with your COLOUR CHOICE (BLACK/WHITE/YELLOW/GREEN/PINK/PURPLE/ORANGE/BLUE) and FULL NAME/EMAIL ADDRESS you used to subscribe. Don’t worry if you email me with a different email than the one you chose to subscribe with – as long as you tell me what email address you used to subscribe.

4. UK AND IRELAND ONLY

5. This prize draw ENDS December 13th 2011

Prize courtesy of CliCloc

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Win and TREAT YOURSELF to the Limited Edition Gold Diana F+ Lomography Camera

By Sabrina on December 6, 2011 in Competition, FREE STUFF, TREAT YOURSELF 2011

If you like me, some bitch broke your camera, or you rely heavily on your phone but long for actual nostalgia shots not created by Instagram, or both, then this treat would be right up your street.

The Diana F+ is an analogue medium format camera from the 1960s that produces those delightful colour saturated atmospheric pictures you may have seen being touted around on blogs and Flickr. If my terrible explanation was too terrible to understand, here’s some pictures which will give you an idea of what the Diana does.

All images via Lomography Diana F+ Gallery

TSoS is giving away ONE Limited Edition Gold Diana F+ Lomography Camera (worth £99) to one lucky reader. Even if your festive season goes absolutely tits up, at least the pictures you take can tell a thousand lies. Having a crappy new year drinking Rose at midnight on the street after being kicked out of a party?* No worries, take the Diana F+ out with you, and all you’ll have are magical memories on film after you’ve repressed how your life invariably sucks. Also it has a handy chain strap so you don’t go losing it. Considering I don’t own a camera, I kinda wanna keep this for myself. But I won’t.

AND as an additional treat, Lomography is offering ALL TSoS readers (including the prize winner) a £10 credit to spend in the Lomography store (aptly named Piggy Points) by signing up here.

You know what you need to do:

1. FOLLOW this blog on Google Reader or Bloglovin’

2. SEND an email to winstuff [at]thescienceofstyle.com with the subject title LOMO with your FULL NAME/EMAIL ADDRESS you used to subscribe. Don’t worry if you email me with a different email than the one you chose to subscribe with – as long as you tell me what email address you used to subscribe.

3. FOR TUMBLR FOLLOWERS – you can also enter by following me on Tumblr and emailing winstuff [at]thescienceofstyle.com with the subject title LOMO with your FULL NAME and TUMBLR.

4. UK AND IRELAND ONLY

5. This prize draw NOW ENDS December 14th 2011 AT 8PM GMT

Prize courtesy of Lomography UK

*This may or may not have happened to me

**Additional small print: Entering the Lomography giveaway on TSoS means you consent to being signed up to the Lomography UK mailing list. They promise not to spam you, and you can opt out any time. This is only applicable to this giveaway only.

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WIN and Treat Yourself to a Volcom SEED Parka by Anju Khusal

By Sabrina on December 5, 2011 in Competition, FREE STUFF, TREAT YOURSELF 2011

Yes it’s Monday. Yes Christmas is just around the corner, but not exactly around the corner, and you are either stuck in the office wishing you were still in bed, or still in bed wishing you had a job *cough*. Even further into the future is the thought of festivals, soggy tents, and washing with wet wipes. Either way you should be drinking a cup of tea and perusing this blog.

Volcom is a surf, skate and snowboard brand based out of California, and is known for its collabs with up and coming talent and designers. When I got this email, I had to share, because it combines two things I love, big brands giving a chance to young designers and um, getting emails. Volcom SEED (Sewing Elements of Exploratory Design) launched in 2009, offering London College of Fashion students a chance to design their own capsule collection. The winning designer, Anju Khusal spent the last 6 months at Volcom in France designing her own capsule collection, out this AW11.

Volcom offered me the Butterfly Parka as a gift, but I instead chose to give it to a lucky reader. TSoS is giving away ONE Volcom SEED Butterfly Parka (RRP £103) in M (UK 10-12) because I’m just feeling real nice. The Butterfly Parka is a long version of the classic wind breaker with a funnel neck and a zipper that conceals a fold in the hood. It has above the bust tuck details and adjustable elastic draw cord on the waist. The inside is lined with Anju’s origami inspired lining. Don’t all be wearing the same parka to Glasto next year (yes I know Glasto isn’t on next year) but you know what I mean. Be dry, be stylish, but most importantly, don’t look like you all raided Topshop, amrite?

You know what you need to do:

1. FOLLOW this blog on Google Reader or Bloglovin’

2. SEND an email to winstuff [at]thescienceofstyle.com with the subject title PARKA with your FULL NAME/EMAIL ADDRESS you used to subscribe. Don’t worry if you email me with a different email than the one you chose to subscribe with – as long as you tell me what email address you used to subscribe.

3. FOR TUMBLR FOLLOWERS – you can also enter by following me on Tumblr and emailing winstuff [at]thescienceofstyle.com with the subject title PARKA with your FULL NAME and TUMBLR.

4. UK AND IRELAND ONLY

5. This prize draw ENDS December 11th 2011

Prize courtesy of Canoe PR

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Win and TREAT YOURSELF to a Valley Clothing Rorschach T-Shirt

By Sabrina on December 2, 2011 in Competition, FREE STUFF, TREAT YOURSELF 2011

I haven’t forgotten about the fellas of the ladies who read my blog, or the fellas who read my blog, or the ones who end up on my blog by accident, or the ladies who wear men’s clothes (i.e. myself). I wrote a post about Valley Clothing and these fellows a month ago, who are just as lovely as I imagined (their internet selves are) and who actually give a fig or two about the environment and getting what you put out.

And in true generous fashion, Valley Clothing have generously given TSoS readers a chance to win one of their limited edition Rorschach t-shirts (a run of 30).

Unfortunately sexy tattooed man not included.

You know what you need to do:

1. FOLLOW this blog on Google Reader or Bloglovin’

2. SEND an email to winstuff [at]thescienceofstyle.com with the subject title VALLEY with your FULL NAME/SIZE (S, M or L)/ and EMAIL ADDRESS you used to subscribe. Don’t worry if you email me with a different email than the one you chose to subscribe with – as long as you tell me what email address you used to subscribe.

3. FOR TUMBLR FOLLOWERS – you can also enter by following me on Tumblr and emailing winstuff [at]thescienceofstyle.com with the subject title VALLEY with your FULL NAME and TUMBLR.

4. UK AND IRELAND ONLY

5. This prize draw ENDS December 9th 2011

Prize courtesy of Valley Clothing

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Win and TREAT YOURSELF to Bumble & Bumble Quenching Gift Set

By Sabrina on December 1, 2011 in Competition, FREE STUFF, TREAT YOURSELF 2011

I can attest to the powers of Bumble and Bumble myself. A year ago, I got given this very set. I have thick, dry and curly hair. Slightest moisture in the air made me frizz bomb. I had to laden my hair with product to make it look somewhat passable. I love nice products, but being a freelancer, it’s hard to know when to TREAT YOURSELF. Also years of dodgy dyeing, and over use of straighteners (I just wanted to fit in!) left my hair dry and scalp very sensitive.

I have never used a shampoo that actually moisturised my hair and didn’t irritate my scalp, until I used the Quenching Shampoo. Hand on my heart, I’m not being paid for this recommendation. It is SIMPLY the best shampoo I have ever used. And you really don’t need to use a lot of it, so it does last for an age. My hair was so soft, and silky after using the shampoo/conditioner combo (and the mask once a week) that people just wanted to touch my hair all the time, and to that I slapped their hands for getting their greasy paws in my coiffure.

TSoS is giving away The Quenching Affair gift set which contains Quenching Shampoo, Quenching Conditioner and the Quenching Masque worth £29 as a Treat Yourself Xmas gift to a lucky reader. I know, I spoil you.

You know what you need to do:

1. FOLLOW this blog on Google Reader or Bloglovin’

2. SEND an email to winstuff [at]thescienceofstyle.com with the subject title THIRSTY with your FULL NAME/EMAIL ADDRESS you used to subscribe. Don’t worry if you email me with a different email than the one you chose to subscribe with – as long as you tell me what email address you used to subscribe.

3. FOR TUMBLR FOLLOWERS – you can also enter by following me on Tumblr and emailing winstuff [at]thescienceofstyle.com with the subject title THIRSTY with your FULL NAME and TUMBLR.

4. UK AND IRELAND ONLY

5. This prize draw ENDS December 8th 2011

Prize courtesy of Chalk PR

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