What an awful pun of a title. But I couldn’t think of anything else.
I got a long awaited filling last week and my dentist asked me if I’d been partaking in the eating of sweets and not flossing. I said “Maybe.” Sometimes, I forget to floss. It happens. Sometimes I’m not even sure how I get dressed in the morning. Which reminds me, I need to eat breakfast.
I am a sucker for ice cream, and I also have in my possession the recipe book from The Icecreamists - you know the place that did the breast milk, Baby Gaga ice cream. They also have an ice cream called Smack, Crack and Pop which is toffee popcorn slathered with… sugar and milk and fat and everything that is bad. God I love it so much. I had some last week just before my dental appointment. No wonder he was angry. He also charged me the best part of £100 for my appointment and subsequent metal in my mouth so you know, I think he should say less and just take my money and not use latex gloves which gave me a rash on my face.
We’ve established I like ice cream. I came across this nifty little competition from Lec (they make fridges) and they’re celebrating 70 years of fridge making by … crowdsourcing a new ice cream flavour via Pinterest. The idea is you pick 4 flavours they’ve got on their pinboard (out of 70 of the nation’s favourite flavours) to make a birthday ice cream, and the winner gets their ice cream made, foisted onto an unsuspecting public at the BBC Good Food Show Winter 2012 (they’re probably not unsuspecting although ice cream in winter seems a bit… odd), a year’s supply of your creation and a fridge/freezer to keep it in. I’ve always wondered, how do companies calculate a year’s supply? 365 tubs? 52 tubs? 104 tubs? Are they litre tubs? Half litres? Have they gone postal and gone for pints? Is there enough space in your new fridge/freezer for all that ice cream?
Answers on a postcard please.
To enter, choose four ingredients from the flavour gallery that you think would make an interesting flavour, pin all four to a new board on Pinterest (you can also re-pin them directly from the Lec Pinterest page) and then tweet a link to your creation using #LecIceCream.
I like the use of the word interesting. I’m hoping there are enough pranksters to create a really vile flavour and get it voted to win. But then you have egg on your face, because you (the winner) gets a year’s supply of your nonsense.
We will pick our favourites to go forward to a public Facebook vote. The winning ice cream flavour as chosen by our Facebook fans will be made by Simply Ice Cream and given out to 20,000 people at the BBC Good Food Show this Winter.
Ok, so it’s unlikely my vom inducing creation would make it through. *reassesses what to pin*
That’s not all, the winner will also get to go to the factory to see their ice cream being made and win a Lec fridge freezer of their choice, a year’s supply of ice cream and tickets to BBC Good Food Show Winter 2012.
Apparently Turkish Delight and Spam are two of the nation’s favourite flavours. Britain, you disgust me.
Here’s my board, could I BE anymore boring?
Next thing you know, I’ll be the proud owner of Talbot twinsets in varying shades of beige and drive a hybrid car
I get where Lec is coming from upping their social media ante, I think it’s a rather novel idea as they only have about 57 followers so it will be interesting to see how many people get involved. I’m a big Pinterest fan and I love seeing how brands use it for competitions and raising their awareness. However, my gut says there’s may be a step too many in the entry process.
Perhaps they should curate a board called Lady Boners as well. Hell, I’ve got a photo of Ryan Gosling that’s been repinned over 2000+ times!
Image via Mo Farah Running Away From Things