I popped along to Benetton’s first ever pop up concept store, The Art of Knit in New York’s SoHo (area so named because it’s south of Houston Street. Soho in London is thought to named after a hunting cry). I know things.
I do have a confession to make. I enjoy summer because it’s brighter and the longer days and it’s warmer, but I cannot deal with extremes of weather. What can I say, I’m a Brit. Mild is how we like it best. Too much sun gives me a migraine. I just got an extra freckle because of the bloody American sun! It may not be a surprise that I’m waiting for cooler weather to come. Mainly because it’s really humid. But also so I can layer up.
Why do I like layering? Because I like to wear more clothes. Summer requires a lot less clothing, and it’s hard to showcase my fabulous wardrobe which is understandably, tailored for cooler climes. Namely, knitwear. I love a good cardigan. I fear these words will come back to haunt me as the weather turns and I start whining about how cold it is.
Upon arriving, I was greeted by this:
And then this:
Also, this, this, and this:
Needless to say I was quite tickled because I am a pervert. The rather saucy sculptures, named LANA SUTRA were created by artist Erik Ravelo, who is part of FABRICA, the art collective who designed the space and the pieces in the pop up. The store is blocked by colour and men’s and womenswear are all mixed together. Upon entering the store assistant gleefully pointed out that I matched the first (green) display. That was completely unintentional.
To see how an unused garage became this wondrous woolly palace, see this rather nifty timelapse below:
Benetton “The Art of Knit” 135 Crosby Street, NY 10012
Until 31st December 2012
Nearest Subway: Broadway/Lafayette Street: B, D, F, M
Photos taken on a Fujifilm X10 courtesy of TALK PR. More photos can be seen on Flickr.