As shown before, my moodboard for both Brick Lane stores referenced eras. As the 107 Brick Lane is more of a vintage boutique. So I went classy, ya dig?

I commissioned 4 fashion illustrators to create illustrations in their personal style on 4 female mannequins I styled in 20s, 30s, 40s and 50s fashion. I made these selections back in June at the Rokit warehouse.

Here were the themes and visual references:

20s – Coco Chanel/Boyish

Coco Chanel
Boyish
Straight line chemise
Flapper Dresses
Trouser suits/pant suits
Knee length hemlines
Canes
Drop waists
Long line tunics
Knee length dresses
Ruffles
Cloche Hat
Rolled stockings
String of pearls
Fur collars
Low heeled shoes
Turbans
Feathers (Peacock)

30s Women – Utility
Padded shoulders
Square suits
Boxy jackets
Knee length skirts
Puff sleeve dresses
Form fitting dresses with puff sleeves
More curves
Zips
Waist belts
Tilted hats with veils

40s – Hourglass
Sweetheart necklines
Two piece swimsuits (halter neck/strapless) with big pants
Knee length skirts
Blouses
Sweaters
Oxfords
Brogues
Sandals

50s – Bobby Soxers
Full Skirts
Petticoats
Poodles
Saddle Shoes
Blouses
Cardigans worn on shoulders