Will is infinitely awesome, not just because he’s a black guy with a ginger streak in his hair, intensely creative and focused, went to the same school as Alexander McQueen but just because he’s just so nice.

I approached Will about the Rokit x TSoS collab way back in June, his immediate words were:

I LIKE IT.

And then he called me. His excitement was palpable. I only hoped I could live up to his dreams!

Will runs OddKingdom hosting his portfolio and demonstrating his disgustingly large range of skills. Illustration – he haz it. Graphic design – you betcha. Photography – don’t question it. Video – shut up now.

For Window 2 I envisioned a kitchen type scene (hence the vinyl on the floor) and conceptualised the ‘Bland Brand’ product. Originally going to be a pyramid of boxes (cereal in a supermarket style) I scrapped that as it was too complex to produce in such a short period (not to mention more expensive, and I’d have to cut the boxes out and construct them)

This was my visual reference to Will.

I’m down with the kids.

Will created Bland Brand, which I had printed repeating on a large format background. I wish I also had my own brand of soap flakes though.

WillKay Oddkingdom’s work can be seen at Rokit Covent Garden until September 2nd.