I decided on the theme of ‘eras’. As there is another store between the two Brick Lane Rokit stores – the difference was significant. For 107 (the boutique) I went for a more elegant restrained theme with the eras, running from 20s to 50s, dressing the mannequins in 20s, 30s, 40s and 50s inspired fashion with the backdrops to be each individual artists’ interpretation of their mannequin.
For the larger store, 101 with sells more contemporary vintage fashion, I drew inspiration from the biggest fashion plates of the 70s, 80s and 90s – music artists.
The moodboard reflects the changing illustrative styles over the past century as well as highlighting the use of colour.